Discover the Forest
This PSA campaign aims to inspire tweens (aged 8-12) and their parents to re-connect with nature, experiencing it first-hand. The campaign brings to life the joy and excitement kids have when they discover the wonders of nature, helping create interest in their environment and a lifelong relationship with it.
Nature gives teens the ability to explore, use their imagination, discover new animals and plants, and engage in adventurous play. Being in nature frees them from their crazy, scheduled days and offers the ability to get lost in something totally unmanaged, unexpected and utterly surprising. Nature instills a peace and calmness that they can’t experience in their daily lives, and the more they discover the natural world around them, the more they will feel connected to the world and better understand their relationship to it.